Social Media Manager

Job Description

• Manage multiple client social media accounts across various industries.
• Develop and execute monthly content calendars aligned with client objectives and brand guidelines.
• Plan and implement social media strategies to improve brand awareness, engagement, and audience growth.
• Coordinate with the Design, Content, Video Editing, and Performance Marketing teams to ensure timely campaign execution.
• Oversee the publishing of posts, reels, stories, and other social media content across platforms.
• Monitor campaign performance, engagement, reach, impressions, and other key social media metrics.
• Prepare regular social media performance reports with actionable insights and recommendations.
• Create platform-specific strategies for Instagram, Facebook, LinkedIn, and other relevant social media channels.
• Ensure consistency in brand communication, messaging, and visual identity across all client accounts.
• Coordinate with clients to understand requirements, gather approvals, and provide campaign updates.
• Stay updated with the latest social media trends, platform algorithm changes, and industry best practices.

Experience

• 2–5 years of hands-on experience in Social Media Management.
• Prior experience working in a Digital Marketing Agency is mandatory.
• Experience managing multiple client accounts simultaneously.

Technical Skills

• Strong understanding of social media strategy, content planning, and campaign management.
• Hands-on experience managing Instagram, Facebook, LinkedIn, and other social media platforms.
• Knowledge of social media analytics, insights, and performance reporting.
• Familiarity with social media scheduling and management tools.
• Basic understanding of paid social campaigns will be an added advantage.

Core Competencies

• Excellent communication and client coordination skills.
• Strong organizational and time management abilities.
• Ability to manage multiple projects while meeting deadlines.
• Creative thinking with a strong understanding of branding and digital communication.
• Detail-oriented with the ability to maintain quality and consistency across campaigns.
• Proactive approach to problem-solving and campaign execution.

Education

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• Relevant social media or digital marketing certifications will be an added advantage.