PPC Executive

CENITPRO

Performance Marketing

Kolkata

Full Time

Now Hiring

About this role

Execute and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Execute and manage Meta Ads campaigns across Facebook and Instagram.
Manage multiple client accounts simultaneously while ensuring campaign performance, quality, and timely execution.
Conduct keyword research, audience research, competitor analysis, and campaign planning.
Monitor daily campaign performance, budgets, lead quality, and overall campaign health.
Optimize campaigns to improve key performance metrics such as ROI, ROAS, CTR, CPC, CPL, and Conversion Rate.
Prepare campaign performance reports and present insights and recommendations to internal stakeholders.
Coordinate with the Design, Content, SEO, and Web Development teams to ensure smooth campaign execution.
Assist in implementing performance marketing strategies and campaign scaling initiatives.
Stay updated with Google Ads, Meta Ads, and the latest digital marketing trends, platform updates, and industry best practices.

Hands-on experience with Google Ads Manager and Meta Ads Manager.
Good understanding of Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console.
Knowledge of conversion tracking, Meta Pixel implementation, Google Tag Manager, UTM parameters, and campaign reporting.
Ability to analyze campaign data and identify optimization opportunities.
Basic understanding of keyword research, audience segmentation, bidding strategies, and campaign optimization.
Proficiency in Microsoft Excel or Google Sheets for reporting and performance analysis.

Good written and verbal communication skills in English.
Strong analytical and problem-solving abilities.
Professional attitude with a high level of discipline, accountability, and ownership.
Willingness to learn, adapt, and work in a fast-paced agency environment.
Ability to prioritize tasks and meet deadlines.
Strong team collaboration and coordination skills.
Attention to detail with a performance-driven mindset.

Bachelor's degree in Marketing, Business Administration, Computer Applications, or a related field.
Google Ads Certification, Meta Blueprint Certification, or other relevant digital marketing certifications will be an added advantage.

Growth-focused environment with real ownership

Work with a passionate, high-performance team

Competitive compensation and benefits