Performance Marketing Manager

CENITPRO

Performance Marketing

Kolkata

Full Time

Now Hiring

About this role

Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types.
Manage Meta Ads (Facebook & Instagram) campaigns focused on lead generation, conversions, and brand awareness.
Monitor campaign performance and optimize key metrics including CPL, CTR, Conversion Rate, CPC, CPA, and ROAS.
Conduct keyword research, audience segmentation, competitor analysis, and campaign planning.
Perform A/B testing on ad creatives, audiences, bidding strategies, and landing pages to improve campaign performance.
Coordinate with the Creative and Content teams for ad copies, creatives, landing pages, and campaign assets.
Track campaign budgets and ensure efficient utilization of advertising spend.
Generate regular performance reports and provide data-driven recommendations for campaign improvement.
Implement conversion tracking, pixel setup, and event tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Meta Pixel.
Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

2–5 years of hands-on experience in Performance Marketing or PPC Campaign Management.
Experience working in a Digital Marketing Agency is preferred.

Strong hands-on experience with Google Ads and Meta Ads Manager.
Good understanding of Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking.
Experience in managing lead generation campaigns with measurable results.
Knowledge of keyword research, audience targeting, remarketing, bidding strategies, and campaign optimization.
Familiarity with Microsoft Excel/Google Sheets for campaign reporting and analysis.

Strong analytical and problem-solving skills.
Ability to manage multiple campaigns simultaneously.
Excellent communication and coordination skills.
Detail-oriented with a data-driven approach to decision-making.
Ability to work independently while collaborating effectively with cross-functional teams.

Growth-focused environment with real ownership

Work with a passionate, high-performance team

Competitive compensation and benefits